Orlando, May 17th, 2011: Bill McDemott and Jim Hagemann Snabe, SAP’s co-CEOs, just delivered their keynotes — and in doing so, advanced SAP’s efforts (read my recent article on this topic — “SAP’s best kept secret”) to tell the world about its offerings for SMBs. 

They highlighted Under Armour and FreshDirect — customers that are now large, but were SMBs when they started with SAP. The growth stories that their CEO’s shared are pretty impressive and worth listening to on the Sapphirenow.com. Under Armour uses SAP’s ERP and SAP BusinessObjects Business Planning and Consolidation solutions while FreshDirect uses SAP’s SAP Business All-in-One and SAP BusinessObjects Edge BI solutions

Additionally, they announced SAP Business ByDesign’s 500th customer!

The SME (SAP-eze for SMB) campus at SAPPHIRE NOW is jazzed!

(Photo taken on the show floor lost in the depths of time, unfortunately)

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